The innovative live music experience reminiscent of Jamaican music battles from the 50’s is finally making its way home for the first time.

The world’s biggest musical battle, Red Bull Culture Clash, is making its way to Kingston for the very first time on November 2nd. Inspired by Jamaican sound system battles from the 1950s, the event contextualizes and revives the tradition by including a modern layout comprised of four stages led by four crews and a decibel reader, which translates the amount of noise and encouragement each crew receives by the audience to ultimately choose a
winner.

The four crews that will face each other in this epic battle represent their unique background and sound – with genres ranging from dancehall to hip-hop, reggae, soca and beyond. The crews then battle it out to take home the title of Red Bull Culture Clash champion.

While the competing crews respect each other and the competition is in good fun, it is indeed a clash, so calling out opponents, mockeries, diss records and counteractions are expected and encouraged. The crews will bring out surprise guests, debut specially-made dubplates, and talk smack, all to win over the crowd and make them go wild.

Jamaica has been successfully represented at international Red Bull Culture Clash events in the past. Popcaan and the Unruly won the event in London in 2016 and in Atlanta in 2017 respectively.

Red Bull Culture Clash was established in London in 2010 and has since developed into one of the biggest music events on the calendar. This is the first time the event will be held in Jamaica, the home of sound clash culture, and will take place on November 2nd at National Arena in Kingston. For more information, visit https://www.redbull.com/car-en/events/redbull-culture-clash-kingston.

For 20 years, Red Bull has celebrated music, its culture and the creative minds behind it. With multiple festivals, music education workshops, collaborations with artists and thousands of initiatives, Red Bull supports artists and local music communities around the world. www.redbull.com/music

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